RCS lecturer, Elizabeth Jenkinson, wins Best Pitch at Converge
Converge, Scotland’s leading company creation programme for the Higher Education sector, played host to a live pitching competition Pitch to your Peers – at the Fruitmarket Gallery, Edinburgh on Tuesday 11 June. The event, supported by Creative Scotland and attended by Converge partners and the 2019 cohort, gave semi-finalists in the Impact and Creative Challenge categories the chance to articulate their business idea in a fast-paced pitching competition.
Elizabeth Jenkinson, a lecturer at the Royal Conservatoire of Scotland triumphed in the Creative Challenge category to win Best Pitch of the night. Under the banner of Singsation Games, Elizabeth is developing a series of fun, video games designed to help people explore the potential of their singing voice.
Rachael Brown, CEO at Cultural Enterprise Office and a recognised leader in the creative and social enterprise sector in Scotland, opened the event with a rousing talk that focused on the importance of purposeful networking – a key skill which she believes creative entrepreneurs sometimes lack.
The event followed three days of intensive business training designed to equip this year’s Converge semi-finalists with the robust business skills they need to further develop their ventures. In the next phase of the programme, semi-finalists will submit a business plan with the very best ideas going forward to the Converge 2019 final at the V&A Dundee on 25 September.
Claudia Cavalluzzo, Director of Converge comments:
“Whether it’s attracting potential new customers or raising investment, pitching is an essential skill that every entrepreneur needs to master. While not always easy, the art of pitching can be learned which is why it’s a key part of the Converge business training programme.The calibre of tonight’s pitches was truly exceptional and I want to praise each and every semi-finalist for taking part”
Converge is a high-profile pan-Scotland company creation and entrepreneurship development programme for staff, students, and recent graduates of Scottish Universities and Research Institutes aimed at creating a new generation of entrepreneurs in Scotland.